PR with integrity

5:00pm - 6:30pm | £0.00

Date: Thursday 18 October 2018

Time: 17.30 – 18.30, arrival with refreshments from 17.00

Venue: Newcastle Business School, Northumbria University, City Campus East, Newcastle upon Tyne, NE1 8ST

Think you know what public relations is? Perhaps it’s time to think again.

We seem to be hearing more and more about ‘fake news’ and its becoming difficult to know what’s actually happening and what’s made up.  It can lead to situations where even top  journalists have been fooled, and newspapers and programs are reporting on events as fact, that in reality didn’t happen.  How is the ordinary person in the street able to trust anything they hear or read?

To get some clear answers about the business of PR, NIBE is delighted to announce a new compelling event featuring President of the Chartered Institute of Public Relations for 2018, Sarah Hall.

At this event, industry expert Sarah Hall will discuss PR with purpose, considering:

  • The role of PR in helping bring together a fractured society
  • How linking social purpose to organisational objectives is a commercial imperative
  • The role of brands in addressing the fake news crisis

There’s no spin, no posturing and no fake news, just expert knowledge from the CIPR’s President.

Sarah Hall is a PR and marketing agency owner, President of the Chartered Institute of Public Relations for 2018 and a committee member of Athena40, which is focused on accountable leadership, female empowerment and youth development. She has established a reputation as an ethics tsar and diversity and inclusivity champion.