Ethical business in a world of make believe: the Disney effect on gender expectation and diversity in the workplace
4:30pm - 7:00pm | £0.00
Date: Wednesday 30 January 2019
Time: 16.30-17.30 for refreshments, 17.30-19.00 for the session
Venue: Durham University Business School, Mill Hill Lane, Durham, DH1 3LB
Gender diversity and gender stereo-typing remain key business ethics issues for organisations of all types. This presentation introduces the concept of ‘organisational readiness’: socio-cultural expectations about working selves that prepare young people for their future life in organisations. This concept emerges from an analysis of Disney and Studio Ghibli animations and how they constitute expectations about working life that may influence young people through their representations of work and gendered workplace roles.
The presentation offers new insights into the puzzle of women being encouraged to participate more directly in organisational life whilst continuing to be relegated to the side-lines in organisations.
More optimistically, it also points to ways in which future generations of employees may forge ways of constituting forms of gendered selves as yet hardly imaginable.