Corporate Philanthropy on the shop floor: what drives employee fundraising?

5:00pm - 6:30pm | £0.00

Newcastle Business School Responsible Business Research Group presents

Research & Practice Seminar Series 2018

Corporate Philanthropy on the shop floor: what drives employee fundraising?

Date and time: Tuesday 13 February, 17.00 – 18.30 (refreshments from 16.30)

Venue: Corporate Hub and Room 402, Newcastle Business School, City Campus East, Newcastle upon Tyne, NE1 8ST

NIBE is pleased to be sponsoring this seminar, that presents findings from a research project exploring the ‘shop floor’ experience of participating in corporate philanthropy. The project reveals the distinct processes by which lower-paid and lower-status staff engage in philanthropic activity in the workplace.

The findings suggest that, whereas the board and senior managers emphasise the business case for corporate philanthropy (such as reputational benefits and strategic alignments with suitable charity brands), ‘shop floor’ staff prioritise charitable causes with which they have a personal connection in order to provide enjoyable fundraising experiences that break the monotony of the working day.

The research provides a new perspective on corporate philanthropic activities, and sheds original and much-needed light on the attitudes of non-wealthy people towards beneficiaries. Findings are also useful to fundraisers in their efforts to attract and maintain relationships with corporate supporters.


Dr Beth Breeze is Director of the Centre for Philanthropy, at the University of Kent’s School of Social Policy, Sociology and Social Research where she leads research and teaching on all aspects of  philanthropy, defined as the giving of both time and money.

Chaired by Kevan Carrick, Director NIBE

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